Privacy and Personal Data

Information sent to Uffizi.org with personal details such as name and email address are maintained in electronic format by WebPromoter Snc. Anyone that has sent this information can request the deletion of this data at any time by writing to us through the “contact us” page on this site asking for either the update or deletion of their information. WebPromoter commits to using this information only to complete the service or furnish the information requested and will never for any reason share this information with a third party.

Affiliate Links

Uffizi.org participates in affiliate marketing programs including New Globus Viaggi and Viator Inc. Any links to those sites may earn advertising fees. By buying through our affiliates, you support our website and keep all the info we offer on here free.

Cookie Policy

This site uses cookies. This policy page is valid for the website Uffizi.org and explains in detail the cookies we use and how these allow us to offer our website visitors a better browsing experience.

If you continue to browse through our website, this implicitly means you accept our use of cookies through your browser.

What is a cookie?

A cookie is a brief text file sent by the website you have visited to your browser. A cookie allows the website to receive feedback on your site activity, such as your default language and other settings. This can make a successive visit to our site easier, and increases the utility of the website in your favor. Cookies have an important role. Without them, navigating the Web would be a more frustrating experience.

There are various types of cookies and ways of using them. Cookies can be distinguished by the function they play, their length of existence and who adds them to a website.

How are cookies used?

Our website uses the following types of cookies:

Technical cookies

Some cookies are indispensable for the correct operation of our website, since they allow the loading of the web page and the correct operation of all of the essential functional aspects of the website. Other technical cookies add functions and help or personalize the overall experience of your browsing activity on our website.

Static cookies by third-parties

These are the cookies that allow us to monitor and analyze the behavior of all users of our sites. Through these cookies, we are able to monitor how navigation occurs within the website and we can create profiles of the types of users on our site in order to make improvements based on the analysis of this data. These cookies (offered by third parties) give us fully anonymous/aggregate data on site activity.

In particular, Google Analytics, an analytical system offered by Google Inc., uses cookies that are saved on your computer which then make it possible to analyze how you navigate through a website. The information generated by these cookies on the use and navigation of a site are then sent to Google’s servers in the United States. Google uses this information to monitor and examine how each user goes in and around a website, creating reports on the activity on the website and to offer services tied to the activity of the website. Users who don’t want these types of cookies can actually pot-out from having them saved on their computers by installing the plug-in “Google Analytics Opt-out Browser Add-on” offered by Google here https://tools.google.com/dlpage/gaoptout. To activate this add-on, which blocks your computer from sending any information about your visit to Google, you have to follow instructions on the page, then restart your browser.

Read this page to learn how to refuse or delete cookies installed by Google: http://www.google.com/intl/en/privacypolicy.html

Go to this page to read Google’s privacy policy: http://www.google.co.uk/intl/en/policies/privacy/

Profiling cookies by third-parties

We use various providers on our website that can install cookies directly to make sure their services work correctly. If you wish to have have more information on which ones are present and how to disable/uninstall them, keep reading and follow the links in this section.

In addition, by going to http://www.youronlinechoices.com/ you can find information about how behavioral advertising works and have the possibility of turning on or off companies among the list of providers listed and who work with website providers to collect and use information to provide online behavioral advertising.

These cookies memorize the information based on browsing activity to deliver advertising that reflects these interests.

We also utilize Google Adwords tools and remarketing lists for ads in the Display network of Google Adwords. We use cookies installed by Google (ones for Google Analytics and Google Adwords) and other third-party cookies (such as cookies by DoubleClick) combined together to inform, optimize and publish ads based on previous visits to our website. This means that providers (such as Google), then publish our promotional material on other websites that the user visits across the Web.

Some of our cookies work to create a user profile while others offer anonymous statistical data on browsing activity on our website; this function can be disabled through your browser.

These cookies (third-party advertising services) are used to publish personalized ads and content based on browsing activity on our site. Below you can find the privacy pages for each service and the opt-out option where it is possible to disable the use of third-party profiling cookies.

Google Adwords: Remarketing and Conversion Campaigns/ Remarketing and Conversion Cookies


privacy policy

opt-out option


Privacy Policy: http://www.addthis.com/privacy

Opt-out: http://www.addthis.com/privacy/opt-out

Social Media Cookies

These third-party cookies are used to integrate various tools used by main social media platforms within the website. In particular, they permit you to register and login on our site with your own Facebook account.


privacy policy

Facebook offers sponsored ads based on your own browsing activity on Facebook as well as interests. For further details: https://www.facebook.com/help/cookies?ref_type=sitefooter

Web beacons

We use Web beacons; these elements are images found on a page or email whose function is to monitor the online activity of users that visit our site or that receive our newsletter.

The objective of using this technology is to monitor user activity, identifying the pages visited within the site and time spent browsing/reading.

How to disable cookies

All of the main web browsers are initially set up to accept cookies automatically. The user can modify these settings to block cookies or to receive an alert message when cookies are sent to your device. There are various ways to manage cookies. The user should refer to instruction manuals or the help sections of their browser to learn how to regulate or change their browser settings.

Chrome https://support.google.com/accounts/answer/61416?hl=it

Firefox https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookies

Internet Explorer http://windows.microsoft.com/it-it/windows7/block-enable-or-allow-cookiess

Opera http://help.opera.com/Windows/10.00/it/cookiess.html

Safari https://www.apple.com/legal/privacy/it/cookiess/

If you use any other browser not listed above, check your browser settings for a tab that lets you manage cookies.

Between today’s many devices (from computers to smartphones to tablets), the user will have to check their web browser and settings on each device to ensure they are all aligned to reflect your own preferences as far as cookies go.

Please keep in mind that a full block of profiling cookies does not mean you are blocking ads from appearing on your web browser, you are simply ensuring that they are no longer personalized based on your browser activity.

If you want to learn more about cookies, check out www.allaboutcookies.org

Data controller

The data controller is the legal representative of WebPromoter Snc.

For any communication related to the handling of data and the use of cookies, the user can address their concerns to the data processor at the following address: Via G.b. Vico 32 50136, Florence, Italy or by sending a PEC at webpromoter@registerpec.it. In order to learn of updates or changes to the current policies, upon further changes in laws, it is best if users consult this page constantly.

Rights of interested data parties

Please be advised that Italian Legislative Decree no. 196/03 entitles data subjects who share their personal data specific rights. In particular, the user can request at any time that the data controller or processor confirm the existence of personal data concerning them and be informed of their contents and origin, verify their accuracy, or else request that such data be supplemented, updated or rectified (Section 7 of Legislative Decree no. 196/2003). The above Section also provides for the right to request erasure, anonymization or blocking of any data that is processed in breach of the law as well as to object in all cases, on legitimate grounds, to processing of the data.